The Danish coffee and juice chain will leverage Lawrence’s foodservice, consumer retail, franchising and technology experience as it seeks to build its digital channels and drive further outlet growth globally
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Joe & The Juice currently operates more than 360 stores across 18 countries | Photo credit: Joe & The Juice
Copenhagen-based Joe & The Juice has appointed foodservice and finance expert Jeffrey Lawrence to its Board of Directors.
In a press release, Joe & The Juice highlighted Lawrence’s experience in ‘building and franchising digitally enabled foodservice and consumer brands’ as a key asset in its bid to accelerate outlet growth and develop digital sales channels across its 18 international markets.
Digital channels, including online ordering, delivery and app-based transactions, currently account for 30% of the coffee and juice chain’s total sales.
“We look forward to leveraging Jeff’s insights as we accelerate Joe & The Juice’s expansion, with a strategic focus on building our digital momentum, augmenting our omni-channel experience, and driving store rollouts and franchising initiatives in key international markets,” said Thomas Nørøxe, CEO, Joe & The Juice.
Lawrence’s career includes more than 20 years at Domino’s Pizza, including as Executive Vice President and Chief Financial Officer between 2015-2020.
He is curently a board member for US restaurant chain Shake Shack and health and wellness group Xponential Fitness and most recently served as Chief Financial Officer at healthcare tech platform ShiftKey.
His career also includes more than 20 years at Domino’s Pizza, including as Executive Vice President and Chief Financial Officer between 2015-2020.
“I have long admired Joe & The Juice for its brand resonance. The food and beverage market continues to rapidly evolve as consumers demand convenient and healthy choices prepared with intention. Joe & The Juice meets this market opportunity, as evidenced by its strong performance to date and ambitious plans to introduce its offering to more customers,” Lawrence said.
Founded in 2002, Joe & The Juice has grown to more than 360 stores across 18 countries. In November 2023, New York-based investment firm General Atlantic acquired a majority stake in the business and outlined plans to scale its footprint across the US, Europe and the Middle East.