The ‘comprehensive relaunch’ of Krispy Kreme’s beverage programme also includes the addition of oatmilk to its menu and upgraded coffee equipment across its US stores
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Krispy Kreme is upgrading its in-store coffee equipment to improve beverage quality and consistency | Photo credit: Krispy Kreme
Krispy Kreme has undertaken a ‘comprehensive relaunch’ of its US beverage menu and is upgrading its in-store coffee equipment to improve beverage quality and consistency.
The North Carolina-based donut and coffee chain is changing the coffee beans it uses to an ‘improved classic, medium roast blend’, which forms the basis of its new iced, frozen and hot coffee range.
Alongside the ‘richer roasts and better beans’, Krispy Kreme is improving beverage customisation by introducing oatmilk to its menu and is in the process of upgrading equipment and enhancing staff training to standardise beverage consistency.
“Krispy Kreme fans expect an awesome doughnut experience that exceeds their expectations. It’s time we delivered coffee worthy of pairing with our iconic doughnuts. With richer roasts, better beans and exceptional taste, we’re excited for our fans to try these new coffees,” said Dave Skena, Global Chief Brand Officer, Krispy Kreme.
Krispy Kreme achieved 9% net revenue growth in the second quarter to reach $408.9m, led by 9% sales growth in the US and 5% in international markets. The donut and coffee chain forecasts full-year net revenue will exceed $1.65bn.