Starbucks Brazil says the move is in response to heightened consumer demand for convenience, with the initial roll-out offering delivery from 100 outlets across eight Brazilian states
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The initial roll-out will see iFood offer delivery from 100 Starbucks stores across eight Brazilian states | Photo credit: Starbucks
Starbucks is offering delivery in Brazil for the first time as part of a new partnership with São Paulo-based online ordering platform iFood.
The coffee chain, operated in Brazil by SouthRock, said the move strengthens its focus on convenience and offers a ‘practical alternative’ for consumers.
The initial roll-out will see iFood offer delivery from 100 Starbucks stores across eight Brazilian states – São Paulo, Rio de Janeiro, Minas Gerais, Bahia, Rio Grande do Sul, Parana, Santa Catarina, and Brasilia.
“We are delighted to unveil this collaboration with iFood and reinforce our efforts to be even more present in the lives of our customers. We continuously seek innovative ways to enhance the Starbucks Experience while remaining attentive to their needs and preferences. We have noticed a growing demand for places to enjoy food and beverages, opting for more practical alternatives that adapt to their daily lives,” said Claudia Malaguerra, Managing Director, Starbucks Brazil.
In addition to delivery, Starbucks customers can also pre-order beverages and food at over 180 Starbucks Brazil stores for pick-up via the Starbucks Brasil app.
Convenience channels are a key component of Starbucks revenues, with mobile-ordering, drive-thru and delivery accounting for approximately three-quarters of the coffee chain’s sales across the US – its largest market with more than 16,100 stores.
In June 2023 Starbucks Chief Financial Officer Rachel Ruggeri told investors that the Seattle-based business was considering launching delivery-only sites across the US to make its stores portfolio more efficient.
She said delivery was becoming ‘a more meaningful part’ of Starbucks’ US business and launching delivery-only sites would ‘take the complexity out of existing stores’, where staff manually manage orders from in-store, drive-thru and delivery channels.