The Italian coffee roaster said the agreement will bring its barista-prepared and ready-to-drink premium coffee to a broader, international audience
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Princess Cruises will offer passengers barista-prepared and RTD Lavazza coffee across its 15 ships | Photo credit: Princess Cruises
Lavazza has been announced as the official coffee partner of Princess Cruises.
The California-based cruise line said it will now offer passengers across its 15 ships a range of Lavazza products, including barista-prepared espresso-based coffee and ready-to-drink beverages.
Alongside collaboration on marketing campaigns and exclusive events, the partnership will also see Lavazza contribute to on-board coffee-inspired dinners and recipes, educational sessions and tastings.
“We have been inspired by the way Princess Cruises creates memorable experiences for their guests and feel a strong synergy between both brands in our commitment to quality, innovation and entertainment. We are excited to come onboard to offer an elevated coffee programme and showcase our premium products to a broader, international audience,” said Camille Vareille, VP, Head of Marketing Americas, Lavazza Group.
Lavazza has extended its reach via several partnerships in the last 12 months.
The Italian coffee roaster has strengthened its ties with the sporting industry, becoming an official sponsor of Dutch football team Ajax until 2027 and renewing its partnerships with the French Open, Wimbledon and US Open.
Lavazza also signed a five-year agreement to become the Official Partner for Coffee at Disneyland Paris in December 2022. The partnership will see Lavazza products served across the resort, with the Italian coffee roaster also working with Disneyland Paris chefs to develop ‘exclusive’ recipes.
In January 2023, bakery café chain Paris Baguette announced it would use Lavazza coffee for all espresso-based beverages and serve Lavazza’s RTD products across its 120 US stores.
Princess Cruises, a part of Carnival Corporation & plc, offers trips to 330 cruise destinations across more than 100 countries. Two further ships are set to join its fleet in 2024 and 2025.