The Portuguese coffee roaster and distributor is planning to launch premium café brand The Coffee House Experience in Spain and grow its wholesale and retail channels across the country
The Coffee House Experience features in-store roasting and a specialty coffee range brewed via several coffee extraction methods | Photo credit: Delta Cafés
Delta Cafés has outlined plans to expand across Spain by opening premium coffee shops and growing its wholesale and retail channels.
Speaking to El Economista, CEO Rui Miguel Nabeiro said Delta Cafés is looking to open its first The Coffee House Experience café outside of Portugal with a store in Madrid.
The boutique coffee shop features in-store roasting and a specialty coffee range brewed via several coffee extraction methods.
“Our idea is to sell a different, high-quality product, but also offer experiences around coffee,” Nabeiro said.
He also said Delta Cafés is exploring opening The Coffee House Experience in Paris, France.
Delta Cafés, which has a retail presence in 40 countries, achieved 12% revenue growth to reach €460m ($486m) in 2022.
Nabeiro said international markets currently contribute 35% of Delta Cafés revenue, with Spain providing approximately 40% of non-domestic sales.
The Portuguese coffee roaster and distributor has a stronger HoReCa presence in Spain than in its native market, with 70% of sales in Spain deriving from the hospitality channel compared to approximately 55% in Portugal.
Delta Cafés said it plans to boost its retail channel where it currently ‘lacks national coverage’. Nabeiro cited Delta Cafés coffee capsule range as likely to lead its retail growth.
Spain is the eighth largest market by outlets across Europe, comprising more than 1,300 stores. However, World Coffee Portal research forecasts the Spanish branded coffee shop market will contract over the next five years, reducing to 1,246 outlets by 2027.