The largest specialty coffee roaster in the Middle East says its new brand positioning and product launches will improve the accessibility of specialty coffee in the UAE, Middle East and globally
Coffee Planet has revealed new coffee packaging for its retail and foodservice channels | Photo credit: Coffee Planet
Coffee Planet has unveiled a new brand identity to reinforce its position as the largest specialty coffee roaster in the Middle East and support further international expansion.
Alongside a new logo and company strapline, ‘Coffee Planet, Everyone’s Cup of Specialty’, the coffee roaster and solutions provider has also revealed new coffee packaging for its retail and foodservice channels, which features a ‘cleaner and sleeker’ design.
Additionally, Coffee Planet has introduced aluminium coffee capsules, packaged premium instant coffee and cold brew ready-to-drink beverages to its retail range.
The Dubai-based business has also detailed plans for a new roasting facility in Saudi Arabia that will accelerate its regional and global expansion plans and will also launch a new training campus in Dubai to educate consumers and train coffee professionals.
“Coffee Planet is determined to make specialty coffee accessible to all customers, channels, and markets globally and supporting the new logo is a strapline that brings this to life – ‘Coffee Planet, Everyone’s cup of Specialty’,” said Jamie Brown, CEO, Coffee Planet.
World Coffee Portal research shows the growth of specialty coffee is considered the most important consumer trend in the Middle East’s branded coffee shop market, according to 63% of industry leaders surveyed.
Launched in the UAE in 2005, Coffee Planet's coffee is served at leading hotels, airlines, offices and restaurants.