The UAE-based dairy producer, which opened its first coffee shop in Fujairah in 2020, said expansion to the ‘global cultural hub’ of Dubai could have a ripple effect on the brand’s growth
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Rumailah Farm's retail store at Fujairah’s Umbrella Beach | Photo credit: Rumailah Farm
Fujairah-based dairy producer Rumailah Farm has opened its premium coffee shop concept in Dubai.
Located in Dubai‘s Jumeirah neighbourhood, the drive-thru outlet adds to Rumailah Farm’s four coffee shops in Fujairah, Dibba and Qidfa.
Alongside its espresso-based coffee menu, the outlet will offer customers Rumailah Farm’s range of dairy products.
General Manager Abdullah Taleb said entering Dubai, and with it the UAE’s ‘fast-paced’ western coast, represents ‘natural progression’ for the brand.
Rumailah Farm’s presence in the city could have a ‘ripple effect’ on its regional and global expansion plans, he added.
“We are incredibly excited to bring our unique coffee shop experience to Dubai. Our commitment to quality, authenticity, and sustainability, coupled with the luxurious taste of Jersey cow milk, has been the cornerstone of our success on the East Coast. Our presence in Dubai, a city known for its discerning tastes, is both an honour and a natural progression for our brand. Dubai is not just a city; it’s a global cultural hub. Success here has a ripple effect. When Dubai embraces you, the world takes notice,” Taleb said.
Founded in 2017, Rumailah Farm produces a range of dairy products using milk from Jersey cows, which derive from the British Channel Islands. It opened its first coffee shop and bricks-and-mortar retail location in Fujairah in 2020.