Paris Baguette America eyeing further outlet growth in New York state

Paris Baguette operates more than 4,000 stores globally and nearly 140 outlets in the US | Photo credit: SPC Group

Paris Baguette America is seeking to nearly double its footprint in New York state over the next three years. 
 

The bakery-café chain has outlined plans to open 25 further sites in the state by the end of 2028 following strong trading across its existing 31 New York sites. 

Speaking to US franchising magazine 1851, Paris Baguette America Chief Development Officer Mark Mele said the brand could open at least 30 additional outlets before New York becomes too saturated, with the New York City boroughs of Brooklyn, Manhattan and The Bronx cited as priority locations. 

“We had a great response to franchise sales last year, with over 130 franchise agreements signed. After seeing how well our New York locations performed in 2022, we’re excited to extend this wave of development, channelling it into the incredible New York market,” he said. 

Paris Baguette America’s New York stores achieved 48% sales growth and recorded a 21% increase in customers in 2022. 

Founded in South Korea in 1988, Paris Baguette operates more than 4,000 stores globally and nearly 140 outlets in the US. 

Paris Baguette America signed more than 130 franchise agreements in 2022 and opened nearly 30 new cafés.  

In January 2023, the bakery café chain said it would seek to open 60 new US stores this year, with all new sites featuring its more community-focused store format and branding.