The specialty coffee roaster and café chain enters its third market with a store in Kuala Lumpur and is expected to open further outlets in Malaysia
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Tanamera Coffee also operates 22 stores in Indonesia and eight outlets in Singapore | Photo credit: Tanamera Coffee
Indonesian specialty coffee roaster and café chain Tanamera Coffee has opened its first outlet in Malaysia.
The Kuala Lumpur outlet marks Tanamera Coffee’s third market after its native Indonesia, where it operates 22 stores, and Singapore, where it has opened eight sites since debuting in 2020.
“We are thrilled to finally bring Indonesian specialty coffee to Malaysia with the opening of our very first outlet in the exciting and vibrant city of Kuala Lumpur. This is our third country and we can't wait to serve you, both in this store and other upcoming outlets,” Tanamera Coffee said on social media.
Founded in 2013 to promote Indonesian specialty coffee, Tanamera Coffee sources its coffee from the Aceh, Sumatra, Toraja, Bali, Java and Flores regions of Indonesia.
World Coffee Portal research forecasts the total Malaysian branded coffee shop market will exceed 2,700 outlets by 2025.
Alongside strong outlet growth for convenience focused operators, such as ZUS Coffee and Gigi Coffee, a wave of premium coffee chains are seeking to catalyse growing demand for specialty coffee in Malaysia.
Having opened its first international outlet in Malaysia in October 2022, Indonesia’s Kopi Kenangan is aiming to reach 100 locations in the southeast Asian country by the end of 2024. Luxury US brand Ralph’s Coffee entered Malaysia in the same month as part of its new flagship retail store in Kuala Lumpur.
Meanwhile, Seattle-based Starbucks, operated in Malaysia by Berjaya Food Bhd, expects to reach 400 stores in July 2023. Additionally, Taiwanese specialty coffee chain HWC Coffee has grown its Malaysian footprint to 29 outlets and opened a flagship store and coffee academy in Kuala Lumpur in June 2023.