The global franchise group, which includes the Cinnabon and Auntie Anne’s bakery and coffee chains, says introducing more dual-branded and trialling tri-branded outlets in the US will generate opportunities for sales growth
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Focus Brands operates 6,400 restaurants, cafés, ice cream shops and bakeries across its portfolio | Photo credit: Focus Brands
Focus Brands has announced it has signed agreements to open more than 50 dual and tri-brand stores – single units comprising multiple brands – this year.
The Atlanta-based franchise group, which already operates 175 dual-branded stores of bakery cafés Auntie Anne's and Cinnabon in shopping malls across the US, said multi-branded sites are the future of its business.
Focus Brands plans to diversify the concept to high street stores, which it said has the potential to drive ‘immense franchise growth’.
Alongside dual-branded stores of Auntie Anne's and Cinnabon, the company is also planning to join Auntie Anne's with its juice and smoothie brand Jamba, as well as a tri-branded location of Auntie Anne's, Cinnabon and ice cream chain Carvel.
“Dual branding is the future of our brands, especially on the specialty side of the business. There will always be a place in malls, but there is an immense amount of growth opportunity in streetside venues, and, by dual branding, there is more opportunity for enhanced revenue,” said Brian Krause, Chief Development Officer, Focus Brands.
Focus Brands operates 6,400 restaurants, cafés, ice cream shops and bakeries across its portfolio of foodservice brands, which also includes McAlister's Deli, Moe's Southwest Grill and Schlotzsky's.
Alongside the US, Focus Brands is present in more than 55 global markets.