The Hawaiian coffee chain’s CEO Scott Snyder says a strong pipeline of new franchise agreements and stores means the company is poised for ‘even bigger strides in 2023’, include a renewed focus on its native Hawaiian market
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Bad Ass Coffee of Hawaii is seeking to grow to 180 US stores over the next five years | Photo credit: Bad Ass Coffee of Hawaii
Bad Ass Coffee of Hawaii has said its strong performance in 2022 has laid the foundations for a period of ‘rapid growth’ for the brand.
The coffee chain, which is seeking to grow from 30 stores to 180 across the US over the next five years, opened eight new stores and awarded 45 franchise agreements last year.
In 2023, the company plans to increase development efforts in coastal regions of the US alongside re-establishing its store presence in Hawaii. Bad Ass Coffee of Hawaii is projecting up to 30 new stores by the end of the year.
The company highlighted several milestones achieved across the last 12 months, including debuting new double drive-thru store designs, its first loyalty programme and mobile ordering system, alongside improved digital support for franchisees.
In October 2022, Bad Ass Coffee signed its largest expansion deal to date with a 20-unit agreement in Florida.
According to the company's 2022 Franchise Disclosure Document, its top 25% highest performing stores achieved average net sales exceeding $1.2m.
“We’re very proud of the milestones that we achieved in 2022 and the positive impact that they have had on our franchisees' business. Our continued and aggressive push to build a best-in-class national coffee franchise opportunity with a strong infrastructure, technology and innovation, and a craveable menu has Bad Ass Coffee of Hawaii poised for even bigger strides in 2023," said Scott Snyder, CEO, Bad Ass Coffee of Hawaii.
Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii also sells its own retail branded coffee, tea and merchandise via its online website.