The California-based specialty coffee roaster and café chain’s advisory team will provide strategic guidance as it seeks to increase the ‘breadth and depth’ of its retail and distribution channels
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A Reborn Coffee store in Irvine, US
Reborn Coffee has formed a new Advisory Board to assist its expansion plans, which include further outlet growth in the US and South Korea, and market entries in Austria, the UAE and southeast Asia.
The specialty coffee roaster and café chain opened four new coffee shops in the US last year and now operates 11 outlets, with further stores in California scheduled to open in the coming months.
Reborn Coffee is also progressing its international expansion plans following a $7.2m IPO and the acquisition of a coffee shop, roastery and R&D facility in Daejeon, South Korea from which it intends to scale a franchised coffee shop business in the East Asian country.
In January 2023 Reborn Coffee signed a joint venture with Malaysian specialty café chain and distributor COLLECTIVE to open coffee shops in Kuala Lumpur and the Indonesian capital, Jakarta.
The specialty coffee roaster and café chain has announced experienced financial executive Bill Koschak as its first Advisory Board member.
“Our new advisory team will bring together senior executives to help Reborn accelerate its growth, and execute on our expansion strategy, driven by strong customer demand, new product innovation and effective operational execution across our retail locations and distribution channels. We look forward to adding additional board members to help us increase the breadth and depth of our reach as a company, positioning us to continue creating value for our shareholders,” said Jay Kim, CEO, Reborn Coffee.
Reborn Coffee cited Koschak’s 30 years of corporate, finance and accounting leadership as key to supporting its ‘next phase of growth’. Koschak is currently Chief Financial Officer of plant-based synthetic biology company Calyxt and also serves on the board of 1st Financial Bank USA and the Second Harvest Heartland foodbank.
“Reborn has reached a key inflection point in its evolution, and I am honoured to offer my insight as the company continues its global growth trajectory of specialty-roasted coffee retail locations, kiosks and cafés, as well as exciting new complementary products. I look forward to working alongside Jay and additional new board members to drive the future of Reborn,” Koschak added.
In April 2023, Reborn Coffee reported 42% revenue growth for the 12 months ended 31 December 2022, to reach $3.2m. Gross profit for the period grew 49% to reach $2.1m.