Sauer will oversee the day-to-day performance, training and development of all Bad Ass Coffee of Hawaii franchisees | Photo credit: Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii has appointed Sue Sauer as its new Senior Vice President of Franchise Operations. 
 

Sauer, who joined the coffee chain as Vice President of Franchise Success in June 2020, takes on additional responsibility as the coffee chain seeks to open 150 new stores across the US by 2028. 

Sauer will oversee the day-to-day performance, training and development of all Bad Ass Coffee of Hawaii franchisees. In a press release, Bad Ass Coffee of Hawaii said Sauer’s primary focus will be ‘creating brand consistency’ in the coffee chain’s operating procedures. She will also use her franchising experience to increase franchisee sales, open new sites and implement new products. 

Bad Ass Coffee of Hawaii CEO Scott Snyder said Sauer will “set a new ‘gold standard’ for franchising in the competitive coffee segment”. 

Before joining Bass Ass Coffee of Hawaii, Sauer spent 18 years working in franchising roles for US fast-food chain Wendy’s. 

“I measure my success by the success of our franchisees. They are a huge part in helping us grow our brand and becoming a major player in the coffee space – alongside them, we have a great product, a great story, and the Aloha Spirit to guide us. Getting to work with our legacy franchisees and new franchisees is incredibly rewarding as I get to be in the field seeing first-hand how stores are performing. I am excited for what is to come in this new role as we make strategic enhancements to streamline and strengthen operations,” she said. 

Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii plans to increase outlet development efforts in coastal regions of the US in 2023, alongside re-establishing its store presence in Hawaii. The coffee chain is projecting up to 30 new stores by the end of the year.