The coffee and food-to-go chain will no longer be trialling concession stores within select Tesco locations, with the UK supermarket retailer also delisting Pret A Manger’s retail coffee range
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The partnership conclusion follows the delisting of Pret’s retail coffee range by the supermarket chain | Photo credit: Pret A Manger
Pret A Manger has ended its in-store concessions trial with UK supermarket retailer Tesco.
The UK coffee and food-to-go chain announced the partnership in May 2021 in an effort to
broaden its traditional customer base beyond office worker locations.
The first Pret concession store with Tesco opened in June 2021 at the Tesco Superstore in Kensington, west London, with only one of a further four slated to open launching at the Tesco Extra at Serpentine Green, Peterborough.
The stores operated as concessions managed by Pret A Manger and served coffee and other barista-prepared beverages alongside food-to-go.
The partnership conclusion follows the delisting of Pret’s retail coffee range by Tesco. Launched in May 2020, the agreement was the first of many by Pret A Manger to diversify its product offering during the pandemic and take its branded retail packaged coffee direct to consumers.
Pret’s retail coffee range is still being sold at other UK retailers, including Sainsbury’s, Morrisons, Waitrose and Ocado.
Reporting its results for the first six months of 2022 in July, Pret A Manger said it achieved
revenues of £357.8m ($433.8m), a 230% increase compared to the same period in 2021.
Although retail trade aided sales during the pandemic, the chain cited the success of its growing its regional presence in the UK as driving revenues, with sales at these stores outstripping those in London.
Pret A Manger said that 66% of its UK outlet portfolio is now outside of the London's financial district, its traditional heartland, with 36% of UK shops located in regional cities and towns.