The German green coffee company is targeting increasing coffee consumption among younger workers in the capital city Seoul ahead of plans to distribute its coffee nationwide
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NKG is a global green coffee service group operational in 26 countries worldwide | Photo credit: Neumann Kaffee Gruppe
Germany’s Neumann Kaffee Gruppe has commenced operations in Korea via a new subsidiary, NKG Korea, which offers a wide range of commercial and specialty grade coffees.
NKG Korea has opened its new office in the Mapo-gu district of Seoul, described as an industrial area heavily populated by a younger generation which represent key and potential new customers.
The company said it will explore plans to work with local warehouses to establish nationwide distribution across Korea.
“Korea is a very exciting market because consumption is constantly increasing and customers here have very diverse requirements and expect proactive communication and innovation. This fits perfectly with a company like ours that can offer a wide range of selected coffees and services. I am delighted to have the opportunity to introduce the NKG Group companies' extensive selection of origins and specially brewed coffees to the Korean coffee market,” said Changsu Woo, Chief Operating Officer, NKG Korea.
South Korea's coffee imports increased 24% in 2021 to reach an all-time high. According to the data from the Korea Customs Service, the value of the country's coffee imports stood at $916.5m last year, marking the first time that South Korea's coffee imports exceeded 1trn won ($823m).
Based in Hamburg, Germany, the Neumann Kaffee Gruppe is a global green coffee service group operational in 26 countries worldwide.
The company entered the Asian market in 1992 and in September 2022 it celebrated 30 years of operations in Singapore and Vietnam. To mark the anniversary, the Neumann Kaffee Group reinforced its strategic commitment to the region.