The Karlstad-based group of coffee roasters says its membership will enhance its current initiatives to improve sustainability at the farm level and across its European operations
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Kathrine Löfberg, Chair, and Anders Fredriksson, CEO, Löfbergs | Photo credit: Löfbergs
Swedish coffee group Löfbergs has joined the European Coffee Federation (ECF), an industry organisation focusing on the long-term sustainability of coffee supply chains.
Löfbergs Group, which represents the Löfbergs, Peter Larsen Kaffe, Percol, Green Cup, Kobbs and SuperBonobo brands across 10 markets in Europe and Canada, said its ECF membership would provide an opportunity for ‘direct knowledge acquisition’ and the ability to influence the sustainability of coffee farming and trading at European level.
“This forum gives us an even bigger impact in the coffee industry. It is highly complementary to our other engagements in the producing countries as well as in our local markets,” said Anders Fredriksson, CEO, Löfbergs.
The ECF represents 700 coffee companies across Europe, which collectively import an estimated volume of 40 million coffee bags – approximately 35% of the world coffee trade volume.
Other coffee companies involved in the initiative include illycaffè, Jacobs Douwe Egberts, Lavazza, Nestlé, Starbucks EMEA and Tchibo.
Löfbergs has engaged with a growing number of initiatives to boost its sustainability efforts in recent years. In 2021, Löfbergs Group joined sustainability platform Era of We as its first coffee roaster partner. Era of We is a digital platform that enables coffee farmers to set prices for their coffee beans and create their own brands.
In May 2022, Kathrine Löfberg, Chair of Löfbergs, was appointed Chair of the coffee&climate initiative, a global group of coffee companies and public partners supporting smallholder coffee farming families to respond effectively to the effects of climate change.