The Jakarta-based startup plans to lead the on-the-go coffee retail industry in Indonesia, using new funding to enhance its technology platform and scale its mobile café cart business
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Jago currently offers consumers pick-up and delivery services via a mobile app | Photo credit: Jago
Indonesian startup Jago has announced the completion of a $2.2m pre-Series A funding round which will help the business expand its mobile café fleet to 200.
Launched in June 2020, Jago operates electric café carts in Jakarta, with its baristas serving local neighbourhoods within a 1-2 km radius of high footfall locations in Indonesia’s capital city.
The company said demand for its convenience concept predominantly comes from residential and business districts, which tend to have fewer coffee shops but high coffee demand.
The funding round was led by Jago’s previous investor BEENEXT, alongside Intudo Ventures, CyberAgent Capital and Arkblu Capital.
Jago said the investment would also help it strengthen its technology platform. The Jakarta-based mobile coffee company currently offers consumers pick-up and delivery services via a mobile app, a format that is increasingly popular in east Asian café culture.
“Our innovative business model, combining mobile cafés with our Jago App Software, creates unrivaled access to coffee anytime, anywhere without sacrificing quality, price or convenience. We are building new possibilities for sustainable and satisfying last-mile retail for Indonesian consumers to fulfill their daily coffee and refreshment needs,” said Yoshua Tanu, CEO, Jago.
Jago was founded by a group of Indonesian entrepreneurs with experience in both coffee and technology. The company’s CEO Yoshua Tanu is also a founder of Indonesian coffee chain Common Grounds, while Chief Technology Officer Christopher Oentojo led the launch of GoCar and other internal mapping initiatives as Vice President of Product at Gojek.