The Hawaiian coffee chain, which is planning to open 150 new locations within the next five years, has signed a 20-unit development agreement in Florida, US
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Bad Ass Coffee has opened five new stores so far in 2022 | Photo credit: Bad Ass Coffee of Hawaii
Bad Ass Coffee of Hawaii has signed a 20-unit development agreement along the Florida Gulf Coast, representing the brand’s largest expansion deal to date.
The company, which is seeking to grow from 30 stores to 180 across the US over the next five years, views Florida as one of its strongest regional markets due to consumer familiarity with its existing seven outlets in the state.
The 20 new sites are to be launched with new franchise partner Marquee Coffee LLC, a group of local business partners specifically formed to grow Bad Ass Coffee in Florida.
Marquee Coffee LLC plans to open the 20 stores by 2030 with the first locations to open in 2023.
"Bad Ass Coffee of Hawaii has had repeated success in Florida for 20 years and has built a loyal following of local regulars and seasonal residents/vacationers. Our brand experience and messaging are consistent with the Florida market,” said Scott Snyder, CEO, Bad Ass Coffee of Hawaii.
Bad Ass Coffee has opened five new stores so far in 2022 and expects to launch five more before the end of the year. The company also has 13 locations under construction, and an additional 79 units sold.
Founded on the Big Island of Hawaii in 1989, the company reported a 66% increase in average unit volume for the first half of the year compared to 2021.