EL&N, the café and lifestyle brand which positions itself as the ‘leading Instagrammable’ café, has opened its first boutique store in Milan, Italy
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Milan marks the third European market for the influential EL&N | Photo credit: EL&N
Boutique coffee group EL&N has opened its first site in Italy this month in the Liberty Tower, Piazza Del Liberty, in Milan, adding to its 20-strong international store portfolio.
Milan marks the third European market for the influential UK-based business, which also operates a store in Paris, which opened at the end of 2021.
The group operates 10 stores in London, the latest of which is situated at London Heathrow Airport, representing the first of many travel hub locations the boutique café chain intends to open.
EL&N has also expanded into the Middle East, where a newly opened fourth site in Riyadh, Saudi Arabia, accompanies EL&N sites in Doha, Dubai and Kuwait.
EL&N, renowned for its lavishly decorated interiors, is one of few boutique café groups to expand internationally.
Fellow London-based boutique hospitality brand Grind raised £22m ($30m) investment last year which it plans to utilise through new store openings in the US, although details on a timeframe have yet to be announced.