The digital-focused coffee chain has opened its 100th store in Malaysia, less than three years after beginning operations, with 80 further outlets planned before the end of the year
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ZUS Coffee credits its mobile app and online ordering platform for its rapid success | Photo credit: ZUS Coffee
Malaysian coffee chain ZUS Coffee has opened its 100th outlet and announced it is on track to reach 180 stores by the end of 2022.
The technology-focused chain, which opened its first store in Binjai in late 2019, is targeting outlets in the north of Malaysia, including in Kedah and Perlis, as well as the easterm states of Pahang, Terengganu and Kelantan, according to General Manager Venon Tian.
ZUS Coffee has also launched a barista academy next to its 100th store in Selangor’s Tropicana Gardens Mall, where the company plans to train new staff.
The ZUS Coffee Academy will create 1,000 job opportunities by the end of 2022, according to the coffee chain.
Alongside its brick-and-mortar stores, ZUS Coffee credits its mobile app and online ordering platform for its rapid success. ZUS Coffee says that the application, which enables customers to pre-order beverages for in-store collection or home delivery, has been downloaded more than 850,000 times.
Technology and convenience have gained traction in East Asia’s branded coffee market. China’s Luckin Coffee, having recently reported its first ever quarterly profit in May 2022, now operates 6,580 sites in China, according to the chain’s latest results.
Meanwhile, Singapore’s Flash Coffee has expanded to more than 200 stores across Indonesia, Singapore, Thailand, Hong Kong, Taiwan, South Korea and Japan since its first store opening in Indonesia in January 2020.
World Coffee Portal research forecasts the Malaysian branded coffee shop market will reach 2,775 outlets by 2025.