The coffee chain says the Jakarta outlet, its 17th signing store globally, will boost employment opportunities and social inclusion for the local deaf and hard of hearing community
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Indonesia is Starbucks' tenth largest market globally | Photo credit: Starbucks
Starbucks Indonesia has opened its first signing store in Indonesia, designed to provide a more accessible and inclusive coffee shop experience for deaf and hard of hearing consumers.
The Jakarta outlet is Starbucks’ 17th signing store globally. The outlet hires staff from the local deaf and hard of hearing community, with employee aprons embroidered in sign language. Additionally, employees who can use Bisindo sign language will wear an ‘I Sign’ pin and customers will be able order with a tablet.
The store will also host community programmes and tutoring lessons to support sign language education.
“The inauguration of the signing store is a major achievement for Starbucks Indonesia as it celebrates its 20th anniversary in the market. The signing store demonstrates our commitment to creating a more inclusive and diverse work environment, and to widening access to all communities,” said Anthony McEvoy, Leader of PT Sari Coffee Indonesia, Starbucks licensee partner in Indonesia.
In August 2022 Starbucks reached its 500-store landmark in Indonesia.
The Seattle-based coffee chain opened its first outlet in the country in 2002 in the Plaza Indonesia shopping centre. With stores located across 44 cities, Indonesia is Starbucks' tenth largest market globally.