The Italian coffee roaster follows its recent sponsorship extensions with the French Open and Wimbledon tennis tournaments with a new contract with the US Open, maintaining its presence as official coffee sponsor until 2025
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Lavazza has served as the exclusive coffee partner of the US Open since 2015 | Photo credit: US Open
Lavazza has renewed its partnership as the official coffee sponsor for the US Open until 2025, with the Italian coffee roaster promoting its ready-to-drink (RTD) products at the 2022 event, which takes place from 29 August – 11 September 2022.
The company’s RTD organic cold brew coffees, which launched earlier this year, will be available in on-site cafés and in Lavazza's VIP Suite throughout the tournament at USTA Billie Jean King National Tennis Center in New York, US.
"It is an honour to be back at US Open in 2022 for the Tournament's return in grand style after two very difficult years, and we are thrilled that our partnership has been extended until 2025. To mark this moment, we will be again serving up new and innovative products to fans, including our ready-to-drink cold brew coffees. This celebration of sports, tradition and excellence is something we look forward to and cherish each year," said Davide Riboni, CEO, Lavazza US.
Lavazza has served as the exclusive coffee partner of the US Open since 2015. The company is the official coffee sponsor of three of the four major tennis grand slams, having also renewed its partnerships with the French Open and Wimbledon in May and June 2022 respectively.
The Italian company also has strong sporting affiliations in football, becoming an official sponsor of Dutch side Ajax in July 2022, adding to its partnerships with Italian football club Juventus and UK-based Arsenal Women.