De’Longhi seeks to take Weather on 4 by storm, late night Greggs store plan rejected as ‘half-baked’ and Saudi coffee culture takes flight with airline promotion
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De’Longhi is the new sponsor of Weather on 4 as to promote of its bean-to-cup machines | Photo credit: De'Longhi UK
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De’Longhi forecasts bean-to-cup sales with Weather on 4 sponsorship
Italian coffee machine manufacturer De’Longhi is the new sponsor of Weather on 4 as part of a promotion for its bean-to-cup machines in the UK. The idents, which will run before and after Channel 4’s weather segment until July 2023, will focus on the De’Longhi range of bean-to-cup machines, including the De’Longhi Magnifica Evo and PrimaDonna Soul products. The company said this week that weakened demand in Europe had contributed to its revenues falling 5.8% in the second quarter of 2022.
No midnight snacks for Greggs as 24 hour store plan refused
UK food-to-go and coffee chain Greggs has been refused an overnight licence for its new flagship Leicester Square store in central London amid fears it could become a ‘hotspot for antisocial behaviour’. Westminster City Council, who rejected the application for 24-hour opening hours, said legitimate concerns had been raised by the police and local residents and labelled the plans ‘half baked’. Greggs recently reported 27% sales growth to reach £694.5m ($847m) for the first half of 2022.
Saudi Arabian airline flynas to lift the profile of Saudi-grown coffee
Domestic and international airline flynas has announced its participation in Saudi Arabia’s ‘Year of Saudi Coffee 2022’, by decorating its planes, boarding passes and passenger registration banners with the identity of the year of Saudi coffee. The design features the stages of the Khawlani coffee tree and a traditional ‘dallah’ coffee pot. The announcement follows The Saudi Coffee Company’s recent agreement with the Saudi Arabian Culinary Arts Commission to promote Saudi Arabia’s diverse culinary heritage.
Tim Hortons serves up $9m for teenage campers
Tim Hortons’ 31st annual Camp Day raised over $9m in Canada and the US to support sending youth from underserved communities to Tims Camps. Since its inception, Tim Hortons said that Camp Day has raised over $170m and helped send more than 300,000 teenagers to a multi-year camp-based programme at one of seven Tims Camps in North America. On Camp Day, Tim Hortons and its restaurant owners donate 100% of the purchases from all hot coffee and iced coffee sales to the charity.
Chinese café chains link arms to celebrate Shanghai coffee culture
The Chinese port city of Shanghai is staging a two-week Coffee Culture Week to showcase the city's developing coffee culture. As part of the event, several local coffee chains, including Manner Coffee, Nowwa Coffee and robot freshly-ground coffee vendor Cofe Plus, will be offering free beverages to consumers. Shanghai, with a population of more than 25 million, is home to nearly 8,000 coffee shops. A coffee bean price index is also expected to be introduced during Coffee Culture Week to improve the global influence of the city’s coffee market.