The Hawaiian coffee chain is seeking to build on recent momentum with a target to open 150 new locations within the next five years and a possible bid for international expansion
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Bad Ass Coffee of Hawaii reported a 66% increase in average unit volume for the period | Photo credit: Bad Ass Coffee of Hawaii
Bad Ass Coffee of Hawaii has set a target to open 150 new locations over the next five years and could explore an international franchising strategy.
The chain, which currently operates 30 stores across the US, has reported strong mid-year outlet growth in 2022 having opened five new outlets with a further 14 sites under construction.
The Colorado-headquartered company reported a 66% increase in average unit volume for the period compared to 2021, which it said highlighted the success of its multi-unit franchise model.
It also attributed growth to a new point of sale platform and the appointment of former Focus Brands Store Development Director David Gladstone as its Director of Real Estate and Construction.
"Our multi-unit franchisees have helped build greater brand awareness and loyalty in new markets at a quicker pace than we've previously seen. With plenty of territories available for growth, our development and performance strategy remain centred on qualifying franchisees who align with our business strategy and culture, while continuing to prioritise innovation and maximise unit-level profitability," said Scott Snyder, CEO, Bad Ass Coffee of Hawaii.
Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii also sells its own retail branded coffee, tea and merchandise via its online website.