JAB Holdings-controlled donut and coffee chain opens its first location in Egypt and plans to open 10 further stores in the country over the next 12 months
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Krispy Kreme has opened its first location in Cairo, Egypt | Photo credit: Krispy Kreme
US donut and coffee chain Krispy Kreme has opened its first brick-and-mortar store in Egypt, alongside its Kuwait-based franchise partner Americana Group.
The new site opened on 19 August 2021, in Cairo, with the chain announcing plans to open up to 10 stores in Egypt in the next 12 months, according to a Bloomberg report.
“The joy and love shown for Krispy Kreme by people in Cairo has been truly overwhelming. Our team in Cairo is committed to serving the freshest and tastiest donuts on the planet to the millions of Krispy Kreme lovers there,” said Amarpal Sandhu, CEO, Americana Restaurants.
“We will continue to open more new outlets as part of our expansion plans in Egypt, bringing Krispy Kreme’s sweet treats to many more happy customers in the coming months,” added Sandhu.
Founded in 1964 in Kuwait, Americana Group is the independently owned and franchise-operated partner of Krispy Kreme stores in the Middle East. The group currently operates more than 200 Krispy Kreme stores in countries including UAE, Bahrain, and Saudi Arabia.
Krispy Kreme, which opened its first store in North Carolina in 1937, sells branded bakery and coffee products in 12,000 grocery and convenience stores in the US and operates nearly 1,400 stores in 33 countries. Today, the company promotes that it makes 4,560 donuts every hour.
In July 2021, the donut and coffee chain raised $500m in an IPO valuing the company at $2.7bn.