COFE App promotes coffee chain delivery in key Middle East markets

COFE App seeks to grow consumer uptake of app-enabled pick-up and delivery in the Middle East | Photo credit: via Shutterstock

Kuwait-based COFE App has launched a new campaign to highlight beverage delivery and order-ahead from prominent branded coffee chains in the UAE, Saudi Arabia, and Kuwait. 
 

Launched in Kuwait in 2018, COFE enables customers to order coffee beverages through pick-up, home delivery and delivery-to-car services via its mobile app. 
 

The platform connects consumers to more than 700 coffee brands at 4,000 locations, including prominent international brands Costa Coffee, McCafé, Dunkin’, and Gloria Jeans, as well as artisan coffee shops and roasters such as Emirati Coffee, Surge and CAF. 
 

COFE App’s ‘Discovery Points’ campaign, which enables users to collect points for discounts on purchases, has resulted in one million app downloads across the UAE, Saudi Arabia and Kuwait, according to the company.  
 

The app is also available in Turkey, Saudi Arabia, Egypt and Oman. In April 2021, the company raised $10m in series B funding to support further international expansion, including into the UK market. 
 

“The Covid pandemic took a huge toll on businesses all over the world. Our favourite coffee shops are essential to the vibrancy of a community and city, and the COFE App is solely dedicated to coffee and is committed to supporting local coffee businesses,” said Ali Al Ebrahim, Founder and CEO of COFE App. 

The UAE, Saudi Arabia and Kuwait among the most developed coffee shop markets in the Middle East, with branded coffee chains and boutique cafés alike seeking to develop their brands across the region. 
 

In October 2021, German boutique coffee chain The Barn opened its first store in the UAE, its first outside Germany, as part of a partnership with desert chain HAPI Dubai.  
 

In August 2021, organic food and snack distributor Wellness Nutrition Company (WNC) announced it will begin opening brick-and-mortar cafés in Dubai to promote Spanish retail coffee brand, Saula Coffee.