Swiss coffee vending machine manufacturer Schaerer is aiming to grow its influence in Asia after signing an exclusive strategic partnership with Chinese coffee vending specialist Jetinno
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Schaerer and Jetinno will produce customisable self-service coffee machines for local markets across Asia | Photo: Schaerer
In a joint press statement, the two companies outlined their goal to promote Schaerer’s Premium Coffee Corner coffee-to-go-concept across Asia. The deal will see the firms produce customisable self-service coffee machines that can be adapted by operators for local market requirements.
“Our self-service concept is based on modifying the coffee machine technology and the housing to the exact customer requirements. Customers can choose whether they only want the technology, which is the Schaerer Premium Coffee Engine, and will make the shell themselves. They could also have the shell produced by a third party or they could purchase technology and shell as one solution,” said Schaerer CEO Jörg Schwartze.
The partnership is not Schaerer’s first involvement in the Asian vending market. In January 2020, troubled Chinese coffee chain, Luckin Coffee, launched its
Luckin Coffee Express automated retail format, which are powered by Schaerer coffee machines.
In China, Schaerer and Jetinno’s new proposition will compete with a number of prominent coffee vending brands, including eCoffee Zero, Friends Drinks, Coffee Terminal, and Coffee Wing.