5 December 2024 | 28 mins

Episode 138: Preparing for the European Deforestation Regulation [Live Recording]

Today we're returning to our interviews recorded live at The European Coffee Symposium in Berlin last month.

In this episode, we’re exploring the impact of the incoming European Deforestation Regulation (EUDR) directive. We’re joined by Kajsa-Lisa Ljudén and Jonny England, Head of Sustainability and Head of Coffee respectively at Löfbergs, and Pim Pilose, Success Manager at technology platform Era of We.

In this important conversation, we’ll explore how coffee businesses can prepare to meet EUDR requirements by supporting farmers and supply chain partners to achieve compliance.

We’ll also discuss the broader implications for sustainability in coffee and how technology and digital platforms can enable companies to track and demonstrate compliance effectively.

Credits music: Can I See You Tomorrow by Natalie Oliveri in association with The Coffee Music Project and SEB Collective

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Guests

Kajsa-Lisa Ljudén

Head of Sustainability, Löfbergs

Kajsa-Lisa Ljuden is the Head of Sustainability at Löfbergs, where she champions the company’s commitment to environmental and social responsibility. With over 10 years at Löfbergs, Ljuden was appointed to her current role in 2022, driving sustainable practices throughout the coffee supply chain to ensure a positive impact on both people and the planet.

Jonny England

Head of Coffee, Löfbergs

Jonny England is Head of Coffee at Löfbergs, overseeing sourcing and quality with a strong emphasis on sustainability and innovation. With 12 years in the coffee industry, England has held roles at Pret A Manger and Union Hand-Roasted. England is a qualified Q Grader, WBC competition judge, and passionate about driving excellence in coffee.

Pim Polesie

Success Manager, Era of We

Pim Polesie, is Success Manager at Era of We, and helped develop software that enhances transparency and traceability in the coffee supply chain. The platform simplifies compliance with regulations like the EUDR, connecting producers, manufacturers, and consumers to promote sustainability and streamline supply chain information.

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