In today’s episode, we continue our series on the rise of specialty coffee in France and speak with Tom Clark, Co-founder and CEO of Coutume.
Originally from Australia, Tom was among the early pioneers of Paris’ specialty coffee movement. While studying in the city, he spotted a clear gap in the market to bring high-quality coffee to French consumers and set up Coutume in 2011. Today, the business operates a thriving roastery and runs 11 locations across the city a growing corporate venue business.
In this conversation, Tom reflects on how consumer attitudes have shifted dramatically over the past decade, including a growing willingness to pay for higher quality. He also shares why he believes France is on track to become one of the top five specialty coffee markets in the world.
Credits music: "You" by Kirsten Izer in association with The Coffee Music Project and SEB Collective
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Guests
Tom Clark
Co-founder & CEO, Coutume
Tom Clark is the co-founder and CEO of Coutume, a leading specialty coffee company based in Paris. Originally from Australia, Clark was an early pioneer of France’s specialty coffee movement and has helped shape a new standard for quality coffee through Coutume’s thriving roastery and growing network of Parisian cafés.
