Former Sweaty Betty executive Ruth Mann is tasked with strengthening omnichannel engagement across all customer touchpoints
Fast-growing boutique bakery-café group Gail’s has appointed Ruth Mann as its new Brand Marketing Director.
Mann joins London-based Gail’s from sporting apparel brand Sweaty Betty, where she spent over two years as Vice President of Marketing, and will be responsible for developing the group’s brand awareness, customer engagement and marketing campaigns.
Gail’s, which operates around 160 stores across the UK, is Mann’s first hospitality role, having spent most of her 20-year marketing career with fashion brands.
Before Sweaty Betty, Mann spent seven years with Pentland Brands – the parent company of Speedo, Berghaus, Canterbury of New Zealand and Ellesse – and over six years with Lacoste Footwear.
“Ruth brings a wealth of experience from her time at Sweaty Betty and Pentland Brands, where she led transformative brand campaigns and championed purposeful storytelling across global markets. A strategic brand builder with a proven track record in omnichannel engagement, Ruth will be instrumental in shaping how Gail’s continues to grow with care, supporting our commitment to responsible sourcing and supporting local communities,” a Gail’s spokesperson told World Coffee Portal.
Led by Founder and CEO Tom Molnar, Gail’s opened its first site in Hampstead, London, in 2005. Over the last two years, the group has sought to diversify its UK store portfolio by focusing on regional expansion and transport hub locations.
Gail's is seeking to open 30-40 new outlets in 2025, including its first airport location this summer, with an outlet at London Gatwick Airport – adding to its presence at St Pancras, Liverpool Street and London Bridge rail stations.
