18 months after CEO Brian Niccol introduced his bold vision to reenergise stalled US sales, Back to Starbucks is delivering tangible results as the world’s largest coffee chain begins a new era in China
Starbucks’ turnaround strategy is gaining momentum, with strong US demand driving the Seattle-based coffee chain to its best revenue growth for two-and-a-half years.
The coffee giant achieved 9% year-on-year revenue growth during the three months ended 29 March 2026 to reach $9.5bn – its highest since posting 11% growth in the fourth quarter of 2023.
The strong performance was underpinned by global like-for-like sales growth of 6.2% and improved trading in its home market.
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