In a wide-ranging interview, Lavazza Group Chairman Giuseppe Lavazza speaks to Tobias Pearce about the challenging global economy and why he is more confident than ever about the Italian coffee giant’s ‘unstoppable and ambitious’ global strategy
Rising costs, geopolitical instability, supply chain disruption and extreme weather damaging coffee harvests around the world – there was plenty to preoccupy Giuseppe Lavazza when he became Lavazza Group Chairman in April 2023.
Nevertheless, Mr Lavazza, who first joined the 130-year-old family business in 1991, is taking it all in his stride as he prepares the iconic Italian coffee roaster for a new era of global growth.
