From humble origins as a small café in Eglisau to a 17-store operation across northern Switzerland, ViCAFE is reimagining coffee on-the-go with its focus on specialty, sustainability and speed-of-service. The brand’s CEO Ramon Schalch speaks to World Coffee Portal about surging demand for quality coffee in Zürich, finding innovative solutions to disposable cup waste and the importance of local sourcing
“There is surging demand for specialty coffee in Switzerland” – ViCAFE CEO, Ramon Schalch
