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“People crave convenience now more than ever” – Caribou Coffee’s Matthew Walls

Matthew Walls joined Caribou Coffee as Chief Franchise Officer in 2022 and was appointed Chief Development Officer earlier this year | Photo credit: Caribou Coffee

Matthew Walls, Chief Development Officer at Caribou Coffee, discusses the US coffee chain’s next chapter of franchise expansion and why convenience, flexibility and store innovation will be crucial for the brand’s development at home and internationally

Founded in Minnesota in 1992, Caribou Coffee now operates more than 760 stores in 11 countries, including 470 outlets in the US, and has a strong presence in the Middle East.

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