World Coffee Portal speaks to Vincenzo Catrambone, General Manager of Starbucks Italy, Percassi, about the coffee chain’s unique approach to the Italian market, the delicate balance between innovation and tradition and why human connections remain at the heart of its mission
It has been five years since Starbucks entered the Italian market with a super-premium Reserve Roastery in Milan, a store that remains the jewel in the crown of the Seattle-based coffee chain’s European portfolio. With 27 stores and plans to reach 36 by the end of the year, the coffee chain has worked hard to win the hearts and minds of Italy’s famously discerning coffee consumers – and the future looks bright, says Vincenzo Catrambone, General Manager, Starbucks Italy, Percassi.
