Project Café USA 2026 is Allegra World Coffee Portal’s detailed annual analysis of the branded coffee shop market across America
The US coffee shop market is vast, with over 500 unique concepts ranging from home grown franchises to international mega-brands. A market once dominated by filter coffee, a generational shift has driven the increased consumption of espresso-based beverages, led by the biggest coffee shop brand of them all, Starbucks. Project Cafe USA 2026 tracks these changes and other key trends in the US coffee market.
In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports and key national reports that deliver a comprehensive coffee shop market analysis.
Project Café USA 2026 identifies the size of the USA’s branded coffee shop market in terms of outlets, sales and growth rates, providing an in-depth strategic examination of the current retail environment. Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth.
Project Café USA 2026 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions.
Available 15 September 2025
Project Cafe USA 2026 key features:
- Outlet and store sales market sizing, including future growth projections, for the USA’s branded coffee shop sector
- Over 5,000 online surveys with US coffee shop consumers, featuring more than 200 pages of results and analysis
- Over 100 online surveys, consultations and in-depth interviews with leading industry insiders in the US
- In-depth profiles of major operators in the US, including key company and supplier information
- Pricing analysis of major operators in the US, including filter coffee, latte, cappuccino and espresso beverages
For more information about Project Cafe USA 2026, including pricing details and report access, please contact: