Project Café East Asia 2026 is Allegra World Coffee Portal’s extensive study of branded coffee shop markets across East Asia
The East Asian branded coffee shop region is a phenomenon. National chains expanding at unprecedented rates of growth, competing against major Western brands for attention and loyalty. This report focuses on the exciting markets of Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports and key national reports that deliver a comprehensive coffee shop market analysis.
Project Café East Asia 2026 identifies the size of the region’s branded coffee shop market in terms of outlets and growth rates, providing an in-depth strategic examination of the current retail environment. Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth.
Project Café East Asia 2026 will help your organisation tailor its approach to the unique demands of this region, facilitating better informed business decisions.
Available 17 November 2025
Project Cafe East Asia 2026 key features:
- Outlet market sizing, including future growth projections, for East Asia’s 18 market strong branded coffee shop sector
- Over 4,000 online surveys with Chinese coffee shop consumers, conducting in Mandarin and English
- Over 200 consultations with leading industry insiders in East Asia, including surveys and in-depth interviews
- In-depth profiles of major operators in East Asia, including key company and supplier information
- Pricing analysis of major operators in East Asia, including cappuccino, latte and espresso beverages
For more information about Project Cafe East Asia 2026, including pricing details and report access, please contact: