The Danish-inspired specialty coffee group plans to open a second store in the Dutch capital in May 2025 ahead of planned further European expansion later in the year
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Photo credit: Susheel Shroeder/Hagen
London-based Hagen has made its international debut with an outlet in Amsterdam, the Netherlands.
The Danish-inspired specialty coffee group said the store builds on its next-generation espresso bar concept, which it unveiled at a new site in London’s upscale Mayfair district in December 2024.
With seating intentionally limited, the focal point of the Amsterdam outlet is a green marble counter with vintage brass fittings designed to encourage conversation and a communal atmosphere. Hagen has installed a Kees Van Der Westen manual espresso machine at the site and will serve a wide range of specialty coffees, including a single origin from its Himalayan Speciality Coffee Project in Taplejung, Nepal.
“We are super excited to be able to bring Hagen to Amsterdam, a city with a fantastic café culture, quality and craftsmanship and that love bikes, windmills and canal tours as much as we do in Copenhagen,” said Tim Shroeder, Founder, Hagen.
Hagen currently operates 17 outlets across London and will open a second Amsterdam store in May 2025. The specialty coffee group is planning to enter a third European market before the end of the year.
Related content: GCI Amsterdam Coffee Shop Study Tour
World Coffee Portal research shows the total Dutch branded coffee shop market currently comprises over 670 outlets, led by US chain Starbucks and domestic bakery brand Bagels & Beans with 99 and 89 sites respectively.
The market also has a strong specialty coffee segment, with domestic chains Kaldi Koffie, 30ml Coffee Roasters, Wakuli and Darras Coffee Roasters scaling their presence over the last 12 months to reach 26, 19, 14 and seven sites respectively.
International specialty operators are also targeting the market for expansion, with Spanish small-format coffee chain GoodNews opening three stores in the Dutch capital since make its Netherlands debut in July 2024. Additionally, speaking to World Coffee Portal in 2024, London-based EL&N and Brazil’s The Coffee confirmed plans to launch in the Netherlands this year.