Trung Nguyen Legend breaks ground on new 530,000sq ft facility

Key dignitaries at the Trung Nguyen Legend Energy Coffee Factory groundbreaking ceremony | Photo credit: Trung Nguyen Legend

Trung Nguyen Legend has broken ground on a new 530,000sq ft coffee factory in Buôn Ma Thuột, Đắk Lắk province. 
 

In a press release, the premium Vietnamese coffee group said the Trung Nguyen Legend Energy Coffee Factory will become the largest and most sustainable coffee facility in Southeast Asia when operational, but has yet to announce when the site will become operational. 

The VND 2trn ($78.3m) facility, Trung Nguyen Legend’s fifth in Vietnam, will have capacity to process and roast over 30,000 tonnes of green robusta coffee beans. 

Additionally, Trung Nguyen Legend said the project will raise the value of robusta coffee grown in the region while transforming Buôn Ma Thuột into the ‘coffee city of the world’. Buôn Ma Thuột produces approximately 530,000 tons of coffee annually, accounting for more than 30% of Vietnam’s total coffee production. 

The groundbreaking ceremony was attended by several key dignitaries, including Vietnamese Deputy Prime Minister Tran Hong Ha and Executive Director of the International Coffee Organization (ICO) Vanúsia Nogueira. 

“With increasing demand for robusta coffee globally, we appreciate Trung Nguyen Legend’s expansion and investment in the factory in Buôn Ma Thuột. A model for sustainable development, bringing benefits to farmers, communities and consumers around the world. May this new Trung Nguyen Legend factory soon become a beacon of creativity and common prosperity,” Nogueira said. 

Founded in 1996 as a coffee roaster and distributor, Trung Nguyen Legend opened its first café two years later and currently operates more than 120 stores in Vietnam alongside 22 outlets in China and five in the US. In July 2024, Trung Nguyen Legend announced plans to open stores in Australia and Canada but has yet to launch in either market.