A new Chief Financial Officer will join the JAB Holding Company-backed coffee and tea group in the second quarter of 2025, with Ricard Barri Valentines stepping into the Chief Marketing Officer role with immediate effect
JDE Peet’s new Chief Financial Officer will not be named until 26 February 2025 | Photo credit: JDE Peet’s
Amsterdam-based coffee and tea group JDE Peet’s has announced further changes to its executive team with new financial and marketing leadership.
In a press release, JDE Peet’s announced that Chief Financial Officer Scott Gray, who also served as Interim CEO last year, has decided to step down to relocate with his family to the US. A new external Chief Financial Officer has been appointed and will join the group in the second quarter of 2025.
However, as per the request of their current employer, the new CFO will not be named until 26 February 2025, when JDE Peet’s publishes its full-year 2024 results.
JDE Peet’s credited Gray’s role in its transition from a private to a public company in 2020 and praised his leadership through unprecedented coffee price inflation, macroeconomic challenges and geopolitical instability over the last two years.
“On behalf of the Board and the Executive Committee, I thank Scott for his leadership and commitment to JDE Peet’s. His focus on excellence has shaped a lasting legacy, leaving behind a company with a robust financial foundation, strong performance and a talented team,” said Rafa Oliveira, CEO, JDE Peet’s.
JDE Peet’s has also promoted Ricard Barri Valentines to Chief Marketing Officer, reporting to Oliveira. Previously Global Category Director for Instant & Liquid Coffee, Valentines succeeds Fiona Hughes, who is taking on the role of General Manager Australia, and will report to Oliveira.
The appointments come two months after Oliveira, a former Managing Director at Kraft Heinz, assumed the CEO role – JDE Peet’s third within the last 12 months after Fabien Simon stepped down from the position in April 2024 and his successor Luc Vandevelde left the post just five months later.
Despite consecutive leadership reshuffles, Luxembourg-based private equity firm JAB Holding remains confident in JDE Peet’s long-term prospects and increased its stake in the group to 68% in October 2024 with the €2.16bn ($2.3bn) buyout of Mondelez International.
JDE Peet’s manages a portfolio of over 50 coffee and tea brands including L’OR, Peet’s Coffee, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. In July 2024, the coffee and tea group raised its full-year revenue forecast after its half-year sales grew 5.6% year-on-year to reach €4.2bn ($4.5bn).