Franchise partner Reliance Brands says the specialty coffee chain will compliment Mumbai’s fast-developing luxury food & beverage market and cater to rising consumer demand for premium hospitality experiences
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EL&N’s Mumbai outlet at the Jio World Plaza | Photo credit: EL&N
UK-based specialty coffee group EL&N has launched in India with a 2,100sq ft store at Mumbai’s Jio World Plaza.
EL&N’s began preparing for its India launch in April 2023, after announcing a franchise partnership with retail conglomerate Reliance Brands, which also licenses to operate UK coffee and food-to-go chain Pret A Manger in the South Asian country.
In a press release, EL&N said it would harness opportnunities among India’s ‘growing base of discerning coffee consumers’ with a blend of ‘fashion-forward design and high-quality specialty coffee’.
“We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands. This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, specialty coffee lovers and those looking for an unforgettable dining experience in a beautiful setting,” said Alexandra Miller, Founder, EL&N.
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Founded in London in 2017, EL&N operates 37 stores across 14 markets, with boutique cafés in major global cities, including Paris, Rome, Kuala Lumpur, Riyadh and Dubai.
The specialty coffee chain also has agreements in place to launch in Cambodia, Lebanon, Macao, Malta and the Netherlands.
“India’s evolving dining scene is driven by an ever-growing curiosity for new flavours, experiences and visual aesthetics. EL&N’s blend of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer. EL&N is an exciting and perfectly placed addition to Mumbai’s luxury dining landscape,” a Reliance Brands spokesperson said.
Reliance Brands currently operates 19 licensed Pret A Manger stores in India, including a site at Jio World Plaza. The retail conglomerate also launched premium café concept Armani/Caffe at the shopping centre in September 2024.