The US specialty coffee roaster and café chain is seeking to leverage Derin Lezzetler’s global snack and frozen bakery distribution network as part of plans to scale across the US, Europe, the Middle East and Asia Pacific
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Reborn Coffee operates 13 US coffee shops alongside a single site in Kuala Lumpur, Malaysia | Photo credit: Reborn Coffee
California’s based Reborn Coffee has signalled it will expand into the health-focused food market by agreeing to acquire a 55% stake in Turkish snack and frozen bakery product producer Derin Lezzetler.
In a press release, Reborn Coffee said the ‘strategic move’ will enable it to further penetrate the US, Europe, Middle East and Asia Pacific markets by utilising Derin Lezzetler’s global distribution network.
Founded in Istanbul in 2015, Derin Lezzetler produces a range of gluten-free and artisan snacks. It’s partner distribution network already includes global coffee chains Starbucks, Costa Coffee, Caffè Nero and Espressolab.
“Derin Lezzetler’s commitment to quality and innovation in the health food sector presents a valuable addition to our business. Furthermore, this partnership will accelerate our plans to expand our presence in the US market, introducing artisan and health-focused products to American consumers,” said Farooq Arjomand, Chairman, Reborn Coffee.
Reborn Coffee currently operates 13 US coffee shops alongside a single site in Kuala Lumpur, Malaysia. The specialty coffee roaster and café chain has ambitious international expansion plans which includes a long-standing agreement to launch in South Korea, and franchise partnerships to open stores in the UAE and China.
Alongside planned outlet growth, Reborn Coffee has previously diversified its offering to produce and distribute Hawaiian cascara tea globally in partnership with Bay View Farm, introduce cold brew ice cream to stores and collaborate with pet fashion brand Sgt. Puppa on a pet attire range set to be sold at a planned Reborn Pet Social Café in Pasadena, California.