The UK coffee chain will operate temporary ‘pod’ stores at the Athletes’ Village, Place de la Concorde, the Eiffel Tower and Versailles
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A pop-up Costa Coffee kiosk at the Paris La Défense Arena in the Paris suburb Nanterre | Photo credit: Costa Coffee
UK-based Costa Coffee will operate branded pop-up sites across France this summer as part of its role as the Official Worldwide Coffee Partner for the Paris 2024 Olympic and Paralympic Games.
The Coca-Cola owned coffee chain will open temporary ‘pods’ across some of the event’s key venues, including the Athletes’ Village, Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.
“We are extremely proud to be the Official Worldwide Coffee Partner for the Paris Olympic and Paralympic Games this Summer, bringing the Costa Coffee experience to the Games for athletes and fans gathering from all over the world.
The Olympics and Paralympics represent great opportunities for our brand to connect with spectators, and we look forward to showcasing our beloved range of beverages at such a high-profile event,” said Sam O’Brien, Managing Director EMENA, Costa Coffee.
Costa Coffee’s presence in Paris has been facilitated by event and venue solutions provider Freemans Event Partners, which will build the pods off-site before deploying them at the event locations.
The coffee chain first partnered with Freemans in May 2022 to launch kiosks and mobile coffee carts at major UK sporting events, including the Formula One British Grand Prix at Silverstone and the BMW PGA Championship. After the conclusion of the games, Costa Coffee will work with Freemans to re-deploy the temporary pods across a range of iconic events and venues in the UK and Europe.
The Paris Olympic and Paralympic Games, taking place 26 July-11 August 2024, will be the second occasion Costa Coffee has sponsored the games following their role as Official Worldwide Coffee Partner for the 2020 event in Tokyo.
The coffee chain operates more than 3,100 stores across Europe but does not currently operate in France, having fully exited the market in early 2023.