The coffee and food-to-go chain has rolled-out the ‘Little Pret Stars’ range across 70% of its UK stores in a bid to further broaden its traditional office worker customer base
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The ‘Little Pret Stars’ menu range | Photo credit: Pret A Manger
Pret A Manger has introduced its first full menu designed specifically for children in a bid to attract more families and focus on regional town and city growth across the UK.
Intially launched at 70% of Pret’s 460 UK outlets, the ‘Little Pret Stars’ menu caters for children aged four to 10 and features a sandwich range, pizza toastie and yoghurt pots. Children can also enjoy a free barista-prepared babycino to accompany their meal.
The Club Pret subscription, which includes a 20% discount on in-store purchases, applies to the entire kids’ range.
The menu will be rolled out to more stores across the next 12 months, with additional snacks and treats added to the range.
“Launching Pret’s first full kids’ range is a major milestone within our transformation journey to bring Pret to a more diverse customer-base across the country, from office workers to entire families and everyone in between. We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London. We can’t wait to hear the feedback and are excited to create a new role for Pret within the lives of customers,” said Clare Clough, UK & Ireland Managing Director, Pret A Manger.
Pret A Manger is not the first major branded coffee chain in the UK to diversify its food offering with a kids’ menu. Tim Hortons rolled-out a Timmies Minis menu – which includes sandwiches, cheese melts, chicken tenders, lattice fries and fruit bags – across its UK stores in 2019. Additionally, Costa Coffee began serving Cheesy Pizza, Cheese Sandwich and Ham Sandwich for children in February 2022 as part of its partnership with M&S.