Juan Valdez ramps up international expansion following strong 2023 growth

A Juan Valdez store in Manhattan, US | Photo credit: Jim Henderson CC0 1.0 Universal

Colombia’s Juan Valdez bolstered its international footprint by 31% in 2023, opening 51 new stores to reach 216 outlets across 18 markets. 
 

The Bogotá-based coffee chain opened 13 new sites in Ecuador, its largest international market with 68 stores, and 12 new outlets in Turkey, its largest market outside of South America with 18 stores. 

In addition to 345 stores in its native Colombia, 81% of Juan Valdez’s international sites are located in South and Central America, with the brand operating 67 stores in Chile, Paraguay, Bolivia, Peru, El Salvador, Panama, Aruba, Costa Rica, Curaçao and Argentina. 

Juan Valdez also operates 12 sites in the US, five in Spain, two in Kuwait, and single sites in Egypt, Qatar, Malaysia, and the UAE – where it debuted in January 2024. 

Created by Colombia’s National Federation of Coffee Growers, the first Juan Valdez coffee shop opened at El Dorado International Airport in Bogotá in December 2002. The coffee chain, named after a fictional character designed to represent the archetypal Colombian coffee farmer, opened its first international store in Washington DC, US, in 2004. 

Juan Valdez is seeking to open 100 new stores this year, 75 of which will be international markets.