Good Earth Coffeehouse to explore smaller-format stores to drive expansion

Good Earth Coffeehouse expects to open 10 new stores by the end of 2023 | Photo credit: Good Earth Coffeehouse

Good Earth Coffeehouse is exploring opportunities to expand its presence across Canada via smaller-format stores and kiosks. 
 

The 50-store coffee chain has announced a strategic partnership with commercial real estate broker Marcus & Millichap to expand its footprint across the country. Calgary-based Good Earth Coffeehouse expects to open 10 new stores by the end of 2023. 
 

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Marcus & Millichap will aid Good Earth Coffeehouse in finding and attaining new sites, which is set to include larger 1,500sq ft outlets alongside kiosk units in shopping centres and other multi-use buildings. 

“This partnership with Marcus & Millichap is a significant step towards realising our vision of bringing the Good Earth Coffeehouse experience to even more Canadians. With our shared commitment to excellence, sustainability, and community, we are confident in our ability to find ideal locations for our coffeehouses and further enhance our brand presence nationwide,” said Michael Going, CEO & Founder of Good Earth Coffeehouse. 

Founded in 1991, Good Earth Coffeehouse based its previous expansion strategy around acquiring coffee shop sites vacated by international brands during the pandemic. The approach, first detailed in March 2021, followed the planned closure of over 300 Starbucks stores in Canada. 

The strategy includes a partnership with Indigo and Chapters bookstores, which commenced in November 2022 with a site in Calgary. Good Earth Coffeehouse currently operates within eight Indigo and Chapters stores.