The Jakarta-based start-up's China debut in Shanghai coincides with plans to triple its store count across Indonesia within the next year
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Shanghai | Photo credit: Sean Sheng
Indonesian coffee chain Tomoro Coffee has entered China with a store in Shanghai’s Qingpu E Link World Industrial Park, a key logistics hub in the west of the city.
Value-focused Tomoro’s Shanghai outlet retails an Americano at RMB 10 ($1.40), a similar price point to market leader Luckin Coffee and approximately 50% cheaper than Starbucks. The coffee chain uses Eversys super automatic machines.
Tomoro, backed by venture capital firm ATM Capital, opened its first store in Jakarta in August 2022 and has rapidly scaled to 200 outlets across Indonesia.
In October 2023, Tomoro’s Managing Director Wang Chao said the brand was seeking to open two new outlets a day and is currently signing lease contracts for more than 400 new outlets in Indonesia.
Last year, the coffee chain outlined ambitious growth plans to reach more than 4,000 stores across southeast Asia. Alongside 2,000 planned outlets in Indonesia, it also highlighted opportunities to open approximately 500 stores in each of Vietnam, Malaysia, Thailand and the Philippines.
Founded in 2017, Jakarta-based ATM Capital currently has 18 businesses in its portfolio, including Indonesian delivery firm J&T Express and self-serve coffee machine and vending unit operator JumpStart Coffee.