Shipley Do-Nuts eyes Midwest expansion to drive US outlet growth

Shipley Do-Nuts currently operates more than 340 outlets across 12 US states | Photo credit: Shipley Do-Nuts

Shipley Do-Nuts is seeking to open its first Midwest stores as part of wider growth plans to nearly double its footprint by 2028. 
 

The US bakery café chain currently operates more than 340 outlets across 12 US states, most of which are in Texas. Shipley Do-Nuts is seeking franchise partners to open its first stores in Indiana, Kansas, Kentucky, Missouri and Ohio. 

In addition to expanding into Midwest states, Shipley Do-Nuts is actively recruiting franchisees in Colorado, Oklahoma, Arkansas and Florida. It currently has more than 200 new units in various stages of development. 

The bakery café chain has invested in new technology to boost in-store efficiency, including testing a new kitchen display system at select outlets to improve speed of service. Wait times have fallen by an average of 46% since the trial began. Additionally, Shipley Do-Nuts credited an upgraded POS system and website for driving 11% year-on-year same-store sales growth in the second quarter. 
 

“Opening up territories in the Midwest and offering incentives for potential new franchisees is part of our strategic growth plan to expand the brand nationwide, tackling one region at a time to build awareness and density before expanding further. Shipley has been extremely well-received in new states such as Maryland and Georgia, which we opened earlier this year. This is a great opportunity for potential franchisees to bring the brand to lucrative markets like Cincinnati, St. Louis, Kansas City, Indianapolis and many more throughout the Midwest,” said Flynn Dekker, CEO, Shipley Do-Nuts. 

World Coffee Portal research forecasts the total branded US coffee shop market will exceed 41,900 outlets by the end of 2027.