The US donut and coffee chain says its new ‘shop of the future’ prototype streamlines ordering for both in-store and on-the-go customers
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An artist's rendering of Duck Donuts' refreshed store design | Photo credit: Duck Donuts
Duck Donuts has unveiled a new store prototype to improve customer experience and increase speed of service.
The Pennsylvania-based donut and coffee chain said the new store design features counter service and digital ordering points, with dedicated areas for mobile and third-party pick-up orders.
The new outlet model, which Duck Donuts said could be customised for smaller footprint stores, also incorporates updated interior design, featuring local artwork, digital menu boards and seating where customers can watch the ‘donut-making process’.
Two outlets in Pennsylvania and Tennessee have been identified as the first franchised locations to debut the ‘shop of the future’ and are expected to open in the second half of 2023.
“As we work towards elevating the Duck Donuts brand, it begins with consistently meeting the needs of our guests however they chose to engage with our authentic made-to-order concept, whether that's through a digital platform or in-shop experience. Introducing our new shop of the future allows us to enhance the guest experience while providing a better return for our franchise partners,” said Betsy Hamm, CEO, Duck Donuts.
Founded in 2006, Duck Donuts currently operates more than 110 stores across the US, alongside outlets in Canada, Saudi Arabia and Egypt.
The donut and coffee chain will also open its first store in Thailand in 2023 and is currently seeking a franchise partner in the Philippines to open at least eight stores by 2028.