The coffee chain will launch the 270sq ft modular Café Barbera Mini concept in high streets, shopping centres and transport hubs across Middle East and North African markets
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An artist's rendering of the Café Barbera Mini | Photo credit: Café Barbera
Café Barbera has unveiled a compact store format which it said will boost outlet growth across new and existing markets.
The Italian coffee chain, which operates approximately 40 franchised outlets across 16 countries, said the 270sq ft modular Café Barbera Mini concept will be introduced in high-footfall locations across the Middle East and North Africa region, with a focus on high streets, shopping centres, commercial buildings, universities, offices areas, airports and metro stations.
Across the MENA region, Café Barbera operates stores in the UAE, Bahrain, Djibouti, Egypt, Iraq, Jordan, Kuwait, Morocco and Sudan.
Café Barbera also has stores in Italy, the UK and Ukraine, with further European outlets expected to open in Greece and Georgia this year. The coffee chain also operates stores in Ghana and Brazil.
Named after the Italian coffee roaster Caffé Barbera, Café Barbera opened its first corporate coffee shop in Dubai in 2004 and its first franchise store in the same city in 2009.